Why is cross-browser testing important in visual testing?

Cross-browser testing is crucial in visual testing because it ensures that an application appears and behaves consistently across various web browsers. Different browsers may interpret HTML, CSS, and JavaScript differently, which can lead to visual discrepancies in the way a website is rendered. By verifying that the application renders consistently, testers can identify and resolve any layout issues or visual bugs that may arise in specific browser environments. This helps in maintaining a uniform user experience and ensures that brand integrity is preserved, regardless of the browser being used by the end users. Ensuring consistency across browsers helps prevent any potential negative impact on user satisfaction and can improve overall engagement with the application.