What is a primary reason for conducting visual testing during the pre-launch phase?

Conducting visual testing during the pre-launch phase is crucial because it helps identify and address any last-minute visual defects before a product goes live. This stage of testing focuses on the user interface and visual aspects of the application, ensuring that everything appears as intended and that there are no discrepancies in design. It helps confirm that the end product meets the design specifications and provides a seamless user experience.

Visual testing can catch issues such as layout misalignments, incorrect font styles, color discrepancies, and other visual elements that may not be functional errors but significantly impact user satisfaction and perception. By rectifying these issues prior to launch, teams can enhance the overall quality and professionalism of the final product, contributing to a smoother release and reducing the risk of user complaints or negative feedback post-launch.

Other considerations, like feature functionality or code performance, are certainly important but are typically addressed through different testing methodologies. User feedback is valuable but usually comes into play after the launch, rather than during the pre-launch visual testing phase.