What is a primary goal of visual testing?

The primary goal of visual testing is to improve the visual quality of the user interface. This involves ensuring that the appearance and layout of an application or website look as intended across various devices and screen sizes. Visual testing focuses on identifying any discrepancies or defects in the visual elements, such as colors, fonts, images, and overall design consistency. By emphasizing the visual aspects of a product, teams can enhance user experience, ensuring that the interface is not only functional but also aesthetically pleasing and user-friendly.

Improving visual quality can help prevent potential user frustration caused by misaligned elements or unintended design changes, which could impact usability and brand perception. This goal is essential in delivering a polished product that meets user expectations and aligns with design specifications.